Overview
As Lead UX/UI Designer, I shaped the interaction model, navigation, content hierarchy, merchandising patterns, plan-selection flows, and cross-sell experiences. The project also explored tablet-optimized viewing and data-free streaming, helping define how AT&T and DirecTV could deliver entertainment across screens as the company moved toward products such as DIRECTV NOW.
Project Snapshot
Role: Senior Product Designer
Team: Product, engineering, content, design, and business stakeholder
Platforms: Web, mobile, and tablet
Overview
Alongside the entertainment redesign, I led DIRECTV’s authenticated Self Care initiative, transforming complex billing, subscription, account, and support tasks into a clearer end-to-end experience. I shaped the key journeys from sign-in and account overview to payments, service changes, profile management, and troubleshooting, making critical customer interactions easier to navigate across desktop, tablet, and mobile.
Project Snapshot
Role: Senior Product Designer
Team: Product, engineering, content, design, and business stakeholder
Platforms: Web, mobile, and tablet
Project Snapshot
Role: Lead Product Designer
Team: Product, engineering, content, design, and business stakeholder
Platforms: Web, mobile, and tablet