Adrian Roman —Principal UX Designer & Design Systems Consultant

Adrian Roman —Principal UX Designer & Design Systems Consultant

Adrian Roman —Principal UX Designer & Design Systems Consultant

SYSTEMS THAT SCALE. PRODUCTS THAT LAST.

I’m designer based in New York building systems that bring clarity to complexity, align teams, and create scalable experiences.

SYSTEMS THAT SCALE. PRODUCTS THAT LAST.

I’m designer based in New York building systems that bring clarity to complexity, align teams, and create scalable experiences.

SYSTEMS THAT SCALE. PRODUCTS THAT LAST.

I’m designer based in New York building systems that bring clarity to complexity, align teams, and create scalable experiences.

SYSTEMS THAT SCALE. PRODUCTS THAT LAST.

I’m designer based in New York building systems that bring clarity to complexity, align teams, and create scalable experiences.

About

About

Design Philosophy / Empathy

"Design, for me, has always been about bringing clarity to complexity and creating systems that genuinely help people. Over the past two decades, I’ve built scalable digital products and design systems that help teams align, collaborate, and move more effectively. I approach design with empathy, practicality, and a strong collaborative mindset, focusing on reducing friction and creating intuitive, meaningful experiences.

As both a Design Leader and exhibiting artist whose work has been shown at institutions including the Smithsonian National Portrait Gallery and the Whitney Museum of American Art, I bring a perspective shaped by systems thinking, storytelling, and cultural awareness, creating work that is not only scalable and functional, but thoughtful and deeply human."

Design Philosophy / Empathy

"Design, for me, has always been about bringing clarity to complexity and creating systems that genuinely help people. Over the past two decades, I’ve built scalable digital products and design systems that help teams align, collaborate, and move more effectively. I approach design with empathy, practicality, and a strong collaborative mindset, focusing on reducing friction and creating intuitive, meaningful experiences.


As both a Design Leader and exhibiting artist whose work has been shown at institutions including the Smithsonian National Portrait Gallery and the Whitney Museum of American Art, I bring a perspective shaped by systems thinking, storytelling, and cultural awareness, creating work that is not only scalable and functional, but thoughtful and deeply human."

Adrián Román is a Design Leader specializing in Design Systems and Product Design, with over two decades of experience building and scaling digital products. He has led design systems across complex organizations, creating cohesive, scalable frameworks that unify teams, accelerate delivery, and elevate product quality. His approach blends systems thinking with a deep understanding of user needs, enabling him to translate complexity into clear, intuitive experiences.

What sets his work apart is a rare intersection of disciplines. As an exhibiting artist with work shown at institutions such as the Smithsonian National Portrait Gallery and the Whitney Museum of American Art, Adrián brings a unique perspective to design. One rooted in narrative, craft, and cultural awareness. This foundation informs his ability to build systems that are not only functional, but meaningful and enduring.

Experience

Experience

Experience

Metafide

Director of Product Design

June 2025 – April 2026

Walmart

Principal Product Designer

September 2019 – June 2025

AT&T

Lead Product Designer

November 2016–June 2019

Directv

Lead Product Designer

August 2009 – July 2015

Skills

Skills

Product design


End-to-End Product Design, UI/UX Design, AI Model Interface Design, Data Visualization, Interaction Design, Information Architecture, Prototyping, Responsive Design, Cross-Platform Design, Mobile App Design, Enterprise Tool UX, Zero-to-One Product Design, Gamification.

Product design


End-to-End Product Design, UI/UX Design, AI Model Interface Design, Data Visualization, Interaction Design, Information Architecture, Prototyping, Responsive Design, Cross-Platform Design, Mobile App Design, Enterprise Tool UX, Zero-to-One Product Design, Gamification.

Design systems


Component Libraries, Design Tokens, Atomic Design, Pattern Libraries, Governance Frameworks, DesignOps, Library Migration, Accessibility, Documentation

Design systems


Component Libraries, Design Tokens, Atomic Design, Pattern Libraries, Governance Frameworks, DesignOps, Library Migration, Accessibility, Documentation

AI Tooling


Claude, ChatGPT, Gemini, Grok applied across concept ideation, design documentation, content writing, and AI-augmented design workflows

AI Tooling


Claude, ChatGPT, Gemini, Grok applied across concept ideation, design documentation, content writing, and AI-augmented design workflows

Research


Usability Testing, Heuristic Evaluation, Research Synthesis, Journey Mapping, Analytics

Research


Usability Testing, Heuristic Evaluation, Research Synthesis, Journey Mapping, Analytics

Leadership


Team Leadership, People Management, Vendor and Agency Direction, Designer Hiring, Executive Presentations, Product Strategy, Stakeholder Management, Cross-Functional Collaboration, Agile, Waterfall

Leadership


Team Leadership, People Management, Vendor and Agency Direction, Designer Hiring, Executive Presentations, Product Strategy, Stakeholder Management, Cross-Functional Collaboration, Agile, Waterfall

Development & Tooling


Figma, Figma AI, Adobe Creative Suite, Webflow, Framer, HTML, CSS

Development & Tooling


Figma, Figma AI, Adobe Creative Suite, Webflow, Framer, HTML, CSS

Interests

Interests

Get in touch

Get in touch

Let's collaborate
together.

Let's collaborate
together.

I’m easygoing, collaborative, and always up for a chat about UX, design systems, and building better experiences. viajeroart@gmail.com

Currently based in New York/New Jersey area.

Available for on-site and remote-friendly work.

I’m easygoing, collaborative, and always up for a chat about UX, design systems, and building better experiences. viajeroart@gmail.com

Currently based in New York/New Jersey area.

Available for on-site and remote-friendly work.

I’m easygoing, collaborative, and always up for a chat about UX, design systems, and building better experiences. viajeroart@gmail.com

Currently based in New York/New Jersey area.

Available for on-site and remote-friendly work.