Overview

As Principal Product Designer, I led the design of Merch One, Walmart's unified merchandising platform that brought together key business functions including pricing, inventory, assortment, financials, and space management into a single experience. Designed to replace fragmented tools and workflows, Merch One gave merchants a centralized place to understand their business, make informed decisions, and take action more efficiently. The platform was built to support multiple domain teams, each independently developing and maintaining their own applications while contributing to a connected user experience.

Overview

As Lead UX/UI Designer, I shaped the interaction model, navigation, content hierarchy, merchandising patterns, plan-selection flows, and cross-sell experiences. The project also explored tablet-optimized viewing and data-free streaming, helping define how AT&T and DirecTV could deliver entertainment across screens as the company moved toward products such as DIRECTV NOW.

Project Snapshot

  • Role: Principal Product Designer and Design Systems Lead

  • Team: Product Management, Engineering, Design Systems, Domain Product Teams (Pricing, Inventory, Assortment, Space, Financials, etc.), Research

  • Platforms: Enterprise SaaS / Internal Merchandising Platform

  • Users: Merchants, Buyers, Planners, Analysts, Category Managers

Opportunity

Merchants couldn't act fast enough on in-season issues.

Merchants struggled to respond quickly to in-season business issues because critical data was fragmented across multiple tools and sources. Identifying, prioritizing, and root-causing problems required slow, manual workflows with no clear path to action or visibility into whether decisions and interventions were effective.

Merchants couldn't act fast enough on in-season issues.

Merchants struggled to respond quickly to in-season business issues because critical data was fragmented across multiple tools and sources. Identifying, prioritizing, and root-causing problems required slow, manual workflows with no clear path to action or visibility into whether decisions and interventions were effective.

Solution

A single platform with shared services.

Merch One unified independently built micro-apps into a single seamless product experience, held together by a shared LDM design system. Delivered across two phases, the platform evolved from a consolidated navigation to a full redesign with a personalized dashboard, a top nav for tool switching, and a dedicated in-tool navigation for deeper workflows.

Phase 1: Universal Navigation:

Centralized location to navigate to the core tools that merchants use on a day-to-day basis.

Phase 2: Site Redesign

Phase 2 introduced a personalized landing page dashboard and a full site redesign. I partnered with product designers to streamline UX workflows across the platform, collaborated with Walmart's Living Design System team, led a Sketch to Figma migration, and established governance frameworks including design syncs and office hours to keep the system cohesive as it scaled.

Outcome

Higher Engagement
  • 85% of merchants actioning at least one opportunity per week
  • 3x increase in platform adoption within the first two quarters
  • 10 user types onboarded across the merchandising org
Faster Decision-Making
  • Root cause analysis reduced from 3+ hours to under 30 minutes
  • Tool-switching reduced from 6+ tools to a single unified experience
  • 40% reduction in time-to-decision on in-season issues
Fewer Errors
  • 60% reduction in manual data pulls per merchant per week
  • Opportunities surfaced with data-backed recommendations, reducing reliance on gut-feel decisions
  • Real-time platform health visibility for the first time
Easier Maintenance
  • 150+ metrics supported across a single shared design system
  • Independent remote deployments reduced cross-team bottlenecks by 50%
  • Component libraries adopted across 10+ product teams, ensuring consistency at scale
Higher Engagement
  • 85% of merchants actioning at least one opportunity per week
  • 3x increase in platform adoption within the first two quarters
  • 10 user types onboarded across the merchandising org
Faster Decision-Making
  • Root cause analysis reduced from 3+ hours to under 30 minutes
  • Tool-switching reduced from 6+ tools to a single unified experience
  • 40% reduction in time-to-decision on in-season issues
Fewer Errors
  • 60% reduction in manual data pulls per merchant per week
  • Opportunities surfaced with data-backed recommendations, reducing reliance on gut-feel decisions
  • Real-time platform health visibility for the first time
Easier Maintenance
  • 150+ metrics supported across a single shared design system
  • Independent remote deployments reduced cross-team bottlenecks by 50%
  • Component libraries adopted across 10+ product teams, ensuring consistency at scale

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