Overview

DIRECTV NOW Year in Review transformed a subscriber’s viewing history into an interactive, personalized experience. I designed a mobile journey that combined viewing charts, product feedback polls, and an exploratory map to help customers understand how they watched throughout 2018. Beyond celebrating individual viewing habits, the experience created a more engaging way to surface product insights, encourage discovery, and deepen the relationship between subscribers and the streaming service.

Overview

As Lead UX/UI Designer, I shaped the interaction model, navigation, content hierarchy, merchandising patterns, plan-selection flows, and cross-sell experiences. The project also explored tablet-optimized viewing and data-free streaming, helping define how AT&T and DirecTV could deliver entertainment across screens as the company moved toward products such as DIRECTV NOW.

Project Snapshot

  • Role: Lead Product Designer

  • Team: Product, engineering, content, design, and business stakeholder

  • Platforms: DIRECTV NOW Mobile app